DIGITALEUROPE’s consolidated position on ePrivacy Regulation

DIGITALEUROPE is committed to working with the Council and the European Parliament to deliver a new ePrivacy Regulation (ePR) that can truly protect Europeans’ right to privacy while not hampering innovation and beneficial data uses. European consumers and companies shouldn’t have to choose one or the other, and the right balance can be found if the new law provides for a risk-based approach and ensures full consistency with the letter and the spirit of the General Data Protection Regulation (GDPR) as well as the upcoming European Electronic Communications Code (EECC). In this paper, we provide a detailed overview of the challenges we have identified concerning the ePR proposal and some suggestions as to how to tackle them.