The draft ePrivacy Regulation was proposed in January 2017 and remains on the agenda of the Council of the EU following two and a half years of intense discussions.
Progress on the file has, however, been limited. While the Council has considered ways to improve the text, too many important questions remain unaddressed and amendments continue to create more confusion than clarity.
The arrival of a new European Commission in November and European Parliament represents an opportunity for a fresh start in the debate, which can only happen if the proposal is fundamentally reassessed in light of the many outstanding concerns, the new legislative landscape and technology development.
Our associations represent interests as varied as ICT, automotive, medical technology, construction equipment, consumer electronics, home appliances, retail, banking and insurance, publishers and communications agencies. The current ePrivacy proposal has generated great uncertainty across all of these industries, whose efforts to comply with the General Data Protection Regulation (GDPR) risk being jeopardised by an incoherent ePrivacy text.
To date, there remain unanswered questions about the essential aspects of the proposal – its scope of application, its definitions, its inflexible legal bases and its relationship with the GDPR. The Council has endeavoured to address industry’s concerns in the various iterations of the text. Unfortunately, attempts to solve the substantive issues have fallen short absent a more profound reconsideration of the proposal.
Without a major overhaul of the text, Europe’s digital transformation will be severely hampered as a result of the legal uncertainty and rigidity brought about by the ePrivacy Regulation. Europe’s artificial intelligence ambitions will also be frustrated at a time when specific AI legislation is being considered.
Ahead of a major stocktaking exercise in 2020 on the application of the GDPR since it came into force in May of last year, this is an opportune time to reset the ePrivacy discussions and ensure certainty and consistency for both industry and consumers.
We therefore urge Member States to ask the European Commission to reconsider its proposal for an ePrivacy Regulation. We fully support the worthy objectives of the proposal, but only a fresh new attempt will serve the Regulation’s purpose in line with the principles of better regulation. We stand ready to support the Commission and the co-legislators in these efforts.
ACEA – European Automobile Manufacturers’ Association acea.be
Adigital – Asociación Española de la Economía Digital adigital.org
AFNUM – Alliance Française des Industries du Numérique afnum.fr
Allied for Startups alliedforstartups.org
AmCham EU amchameu.eu
APPLiA – Home Appliance Europe applia-europe.eu
APDSI – Associação para a Promoção e Desenvolvimento da Sociedade da Informação apdsi.pt
BSA | The Software Alliance bsa.org
BVDW – Bundesverband Digitale Wirtschaft bvdw.org
CCIA – Computer and Communications Industry Association ccianet.org
CECE – Committee for European Construction Equipment cece.eu
COCIR – European Coordination Committee of the Radiological, Electromedical and Healthcare IT Industry cocir.org
Confederation of Danish Industry danskindustri.dk
Confederation of Industry of the Czech Republic spcr.cz
Dansk Erhverv – Danish Chamber of Commerce danskerhverv.dk
Developers Alliance developersalliance.org
DDV – Deutscher Dialogmarketing Verband ddv.de
DINL – Stichting Digitale Infrastructuur nederland dinl.nl
DMA – Data & Marketing Association dma.org.uk
EACA – European Association of Communication Agencies eaca.eu
EACB – European Association of Co-operative Banks eacb.coop
Ecommerce Europe ecommerce-europe.eu
ECTA – European Competitive Telecommunications Association ectaportal.com
EPIF – European Payment Institutions Federation paymentinstitutions.eu
ETTSA – European Technology and Travel Services Association ettsa.eu
European Holiday Home Association ehha.eu
European Tech Alliance eutechalliance.eu
EVIA – European Ventiliation Industry Association evia.eu
FEDMA – Federation of European Direct and Interactive Marketing fedma.org
FESI – Federation of the European Sporting Goods Industry fesi-sport.org
FSB – Federation of Small Businesses fsb.org.uk
GESTE – Groupement des éditeurs de contenu et de services en ligne geste.fr
Handelsverband Österreich handelsverband.at
IAB Europe iabeurope.eu
IEF – Internet Economy Foundation ie.foundation
Insurance Europe insuranceeurope.eu
ISFE – Interactive Software Federation of Europe isfe.eu
ITI – Information Technology Industry Council itic.org
ITL – Estonian Association of Information Technology and Telecommunications itl.ee
Japan Business Council in Europe jbce.org
JEITA – Japan Electronics and Information Technology Industries Association jeita.or.jp
Latvijas Interneta Asociācija lia.lv
NL digital nldigital.nl
PIIT – Polska Izba Informatyki i Telekomunikacji piit.org.pl
SMEunited – Crafts & SMEs in Europe smeunited.eu
Syntec Numérique syntec-numerique.fr
TECH IN France techinfrance.fr
Technology Ireland technology-ireland.ie
Technology Industries of Finland teknologiateollisuus.fi
ZVEI – Zentralverband Elektrotechnik- und Elektronikindustrie zvei.org