27 Jun 2016

DIGITALEUROPE Policy Statement on Connected TV

DIGITALEUROPE Policy Statement on Connected TV

Background and Introduction

Across Europe a number of initiatives have recently emerged relating to the implementation and development of new or additional features and functionality aimed at the horizontal Connected TV (CTV) market. Most of these initiatives and projects are being organised and managed at the national level and many of them raise very similar issues and questions.

DIGITALEUROPE has therefore consolidated some common themes so that a harmonised CE manufacturer view can be presented across Europe for the benefit of all constituencies, not the least that of the consumer.

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