• DIGITALEUROPE Director General talks about a sustainable digital society at the Santander 31st Meeting of Digital Economy and Telecommunications

    11 September 2017On 4 September 2017, DIGITALEUROPE’s Director General Cecilia Bonefeld-Dahl participated in the SANTANDER 31st Meeting of the Digital Economy and Telecommunications, organised by DIGITALEUROPE’s Spanish National Trade Association, la Asociación de Empresas de Electrónica, Tecnologías de la Información, Telecomunicaciones y Contenidos Digitales (Ametic). The event took place at the Universidad Internacional Menéndez Pelayo (UIMP) with the theme of the event being “Digital reality in Spain”.

    “Today, we need to embrace technology in ways that technology can benefit our society”, said Cecilia Bonefeld-Dahl. DIGITALEUROPE Director General gave a well-received presentation on building a sustainable digital society. Cecilia Bonefeld-Dahl stressed that Europe is lagging behind digital transformation and more agility is needed. Adaptation to change and strengthening people’s digital skills are two crucial factors to accomplish a prosperous digital society.

    Cecilia Bonefeld-Dahl then elaborated on every decision-maker’s obligation to bringing the digital enlightenment to Europe. Cecilia spoke about the need to adopt the right approach and mindset to facing the digital revolution. “In the future, many of our jobs, as we know them today, will be challenged by artificial intelligence (AI). the real question we must pose ourselves, as decision-makers, is therefore the following one: “Have we educated our population to the new job skills?”, instead of “Are you afraid of losing jobs because of AI?”.

    Cecilia Bonefeld-Dahl also mentioned that the digital transformation is no just about scaling up the tech sector. It now deeply affects every economical sector. She recalled that there is less than 50% of the EU population who is equipped with digital skills. Digital skills is one of DIGITALEUROPE priorities, and these “digital skills are not only necessary to fill in the new jobs that are being created; they are also key to maintain and sustain all jobs that already exist”, said Cecilia Bonefeld-Dahl.

    Cecilia Bonefeld-Dahl ended her presentation by pointing out the areas of focus for a healthy digitally-driven society. She believes that Europe can thrive with strong digital competences, and that’s the path towards more jobs and growth. In this respect, it is very important to put together a strong collaboration between governments and industries. It, in particular, important to think of ways to strengthen cyber-security, to enable a free flow of data, and to invest on seamless and ubiquitous infrastructure. She finally gave the example that Europe can be saving billions by digitalising industries, especially in vertical business such as healthcare, banking or transportation.



    For more information please contact: 

    Cecilia Bonefeld-Dahl
    Director General


    Darren Perera
    Communications and Design Executive

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