• DIGITALEUROPE generates digital buzz over drinks

    19 May 2017May 17 saw DIGITALEUROPE host over 130 people at a networking event bringing executives from members of the association together with representatives of the European institutions and diplomatic community, consultants, academics and journalists. Cecilia Bonefeld-Dahl, in her new role as Director General of the association, took the opportunity to present how the industry sees Europe’s digital future.

    No doubt our guests welcomed cool drinks on a particularly warm evening, but the buzz making this event such a success was all digital.

    Ms Bonefeld-Dahl first introduced herself and how her international IT background led her to understand the importance of bridging the divide between the digital technology industry and policy-making. She then highlighted how the association, representing 25,000 tech companies in Europe, uses its relationships in Brussels and with national trade associations as a key player in  preventing and dismantling fragmentation in the Digital Single Market.
     
    She emphasized the importance of overcoming the perception of the industry as the “big bad IT sector. People need to see how digital transformation works for the benefit of society and business and the welfare of citizens. We need to promote the data economy as the main driver for sustainable growth in Europe and the development of digital skills as the best opportunity for jobs for its young people,” she said. However, Ms Bonefeld-Dahl warned that “Two-thirds of the unicorns, the companies who can really create jobs, are leaving the EU. This is down to a lack of risk capital, scale, and skills.”
     
    Turning to data privacy and cybersecurity, she stressed that “There is much the industry can do to support regulation creating a safe environment for data. However the framework we adopt must also avoid holding back innovation and the development of the infrastructure people need to take full advantage of their devices, the IoT and connected cars.”
     
    Ms Bonefeld-Dahl concluded that “Macron and Merkel understand digital. We as an industry need to understand their agendas and make sure we are bringing everyone along.”

    Click here to see photos of the reception. 

     

    For more information please contact: 

    Cecilia Bonefeld-Dahl
    Director General
    cecilia.bonefeld-dahl@digitaleurope.org
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